**Why you don’t need 20-40 leads a month (necessarily) to scale a small business with sustainable growth.

You’ve read the expert blogs and “built a list”…..**

You’ve launched a campaign but all you heard were crickets……

<aside> <img src="/icons/send_blue.svg" alt="/icons/send_blue.svg" width="40px" /> Any of this sound familiar? You’re not the only one who’s struggling…….

Most B2B companies are struggling with the same issues. But here's the kicker: it's not just about having a list or sending emails. It's about crafting the right message, for the right people, at the right time.

In this playbook, we're going to dive deep into the world of B2B outbound email marketing. We'll uncover the common pitfalls, reveal the secrets of high-performing campaigns, and give you actionable strategies to turn prospects reactions from "meh" to "ok, I’m listening”

Why give all this away for free?

Is this some marketing wizardry to get you to part with your budget. Well yes and no, email and lead gen are only a small part of what you need to build a consistent, scalable and profitable pipeline.

What next?

If you read this and decide you don’t have time to implement then thats where I can help.

Thanks, Mark Cann Chief Growth Warrior

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Contents

Growth Triangle Model

Why outbound still matters in B2B growth?

Multi-channel mastery: Where and how to engage

History of B2B outreach

3 pillars of cold email outbound

Creating irresistible offers that convert

Riches in the enrichments

AI-powered outbound: Small business, big impact

Linkedin mining the B2B goldmine

Bonus content

Advanced B2B Metrics: Beyond Sales Targets