If you’re running a small business selling to other businesses or in charge of growing one in marketing, there’s a couple of hard truths that may be causing a bottleneck to growth.
<aside> <img src="/icons/credit-card_blue.svg" alt="/icons/credit-card_blue.svg" width="40px" /> Common B2B Growth traps
💵 You know a particular channel such as paid search or content marketing. That worked before so it will work again. What if no one searches for your product or service, and mainly seek recommendations through word of mouth. What if the cost per click doubles overnight?
📱The Passive Growth Fallacy: Believing that if you build it, they will come. Even great products or services can go unnoticed in today's crowded market.
#️⃣ Everyone is on social media, so if we just post X times per week we’ll eventually get leads. Having a presence doesn't equal engagement.
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Myths About Outbound
"Outbound is just spam."
Reality: GDPR-compliant outbound is targeted, consensual, and valuable. It's about reaching out to pre-selected prospects with relevant offers, respecting both legal and ethical boundaries.
"Cold outreach doesn't work anymore."
Reality: It’s definitely got harder, but when done right, cold outreach can be highly effective.
"Outbound is too expensive for small businesses."
Reality: With the right strategy, outbound can be cost-effective and yield high ROI, even for small budgets.
"You need a large team for outbound." Reality: New software tools are putting the same tools that enterprises use in the hands of small businesses, even solo business owners can run effective outbound campaigns.
Myth 5: "Inbound is replacing outbound."
Reality: The most successful businesses use a mix of both, leveraging their complementary strengths.
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