GTM for micro growth teams

🤔 Why lead generation alone isn't enough

As a B2B founder or growth leader, you've heard it before: "Just generate more leads!"

But here's the truth:

📊 The numbers don't lie:

• 79% of marketing leads never convert into sales
• Companies lose 60-70% of customers yearly
• It's 5-25 times more expensive to acquire a new customer than retain an existing one

🚫 The takeaway? Lead generation alone is like filling a leaky bucket. It's inefficient, costly, and unsustainable.

There’s other factors at play, for example cold email is a great B2B marketing channel to test product market fit, generate new leads, and invite people to podcasts and events, but as you grow you need more than one channel.

You need sales asset content to back up what your claims are, these include Testimonials, case studies and problem or pain based content.

Linkedin for a long time was used as a “pitch slap” meaning you’d connect with someone and then send them a pitch as soon as you’d connected.

🔄 Introducing the Growth Triangle Model: Attract, convert, retain

To build a sustainable B2B growth strategy, we need the growth trifecta. I’ve created the Growth Triangle model as a simplified way of explaining some existing growth frameworks for founders and growth businesses, where resources may be very limited to one or a handful of people to implement marketing tests.