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Deliverability is often overlooked. It’s usually seen as technical or complicated but really it’s a set of steps that form a process that once set up help with the risk associated with a campaign not getting delivered.
There’s two ways to think about creating a list of target accounts or companies you want to approach with your offer.
Right message and wrong persona, wrong message and right persona, the combinations are important to get your response rate up from your prospects.
We will go through all three of deliverability, targeting and messaging in more detail below.