In the Triangle Growth Offense, knowing the score isn't enough. Let's dive into the stats that really matter.

🎯 Why go beyond basic sales targets?

• Basic targets tell you if you're winning
• Advanced metrics show you how and why you're winning (or losing)

💎 Customer Lifetime Value (CLV): Your MVP Metric

CLV = (Average Purchase Value × Purchase Frequency × Customer Lifespan)

Why it matters:

• 🔮 Predicts future revenue
• 💰 Guides customer acquisition spending
• 🎨 Helps tailor marketing strategies

📈 Boosting your CLV:

1. 🆙 Increase average purchase value • Cross-selling • Upselling • Premium offerings
2. 🔁 Improve purchase frequency • Loyalty programs • Subscription models • Regular engagement
3. 🌳 Extend customer lifespan • Exceptional customer service • Continuous value addition • Building strong relationships

💸 Return on Investment (ROI): Your Efficiency Scorecard

ROI = (Net Profit / Cost of Investment) × 100