In the B2B landscape, LinkedIn isn't just another social network—it's the social network. With over 700 million professionals and 55 million companies, it's a goldmine for B2B prospecting and growth.
🔑 Key Stats:
<aside> <img src="/icons/circle-remove_red.svg" alt="/icons/circle-remove_red.svg" width="40px" /> Although Linkedin has a huge pool of new prospects, not everyone is active on there. Be realistic when approaching a new channel by validating how many prospects that match your ICP and persona you’re targeting are on there.
☎️ If your prospects live in their email inboxes or are on the road a lot, a direct approach calling their mobile might appear old school but be more effective!
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[IMAGE: Infographic showing LinkedIn B2B stats]
Your LinkedIn profile is often the first impression you make. Linked is sometimes mistaken for just a “job search” website and this leads to writing your profile like a C.V.
Really what Linkedin is now in 2024 is a trusted landing page. Think of where you’d trust to buy from more if you had to buy a gift, a random website or Amazon.com.
Similar to Amazon, Linkedin has a bunch of social signals that show your expertise:
• Recommendations - although less used as they once were, having some is better than none.
• Followers - consistent posting will get your follower count up. People used to “connect” and you can still do this, although it’s much more about connecting with people you have had some interaction with already.
👤 Personal Profile Essentials (I’ve used mine for example purposes)
🏢 Company Page Best Practices: